Mean Streets

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Restaurants don’t exist in a bubble.

If they did, we’d all be happy to eat in ersatz traiteurs or risotterie (apparently, such a thing now  exists) in the Food Courts of our local malls. But they don’t; and no matter how cunning the skill of the decorator – film posters, tin signs, retro footstuffs/bottles – or indeed of the chef and his brigade, we cannot convince ourselves that restaurants such as these are real deal.

Place matters. The streets matter. From the moment you book your table, everything about arriving at the restaurant contributes to the  dining experience. And even if, like many of our customers, this means simply throwing on a coat and crossing the road, for them, part of the pleasure of eating at Ida is the self-congratulatory little  pat on the back they can give themselves at having a proper neighbourhood restaurant on their doorstep.

We’ve lived in the  Avenues for fifteen years ,yet we were not particulary familiar with Kilburn Lane and its environs.  And even though, to the disgust of our three children, we’ve always made a point of going almost everywhere on foot, most of our perambulations tend to involve the Harrow Road.  (Queens Park Library, Ladbroke Grove Sainsbury’s, the children’s primary school in Maida Vale, crossing the canal at the Ha’penny Step for our weekly shop at the market.)

However, once  we opened Ida in 2007, we suddenly had to get to grips with what seemed like an entirely new neighbourhood on our doorstep.  In the four years that we’ve been here, we’ve grown friendly with the lovely brothers, Taje and Vish, who run Yogi’s convenience store on the opposite corner of Fifth Avenue. There’s the little old man in holey plimsoles with a beard down to his chest, whom we nicknamed the Hermit, the toothless old crack addict whose house got spectacularly raided, the Kurdish brothers who run an unofficial pavement car repair workshop; the mysterious Costcutter with empty shelves and the scholarly man reading the Financial Times in the back room who looks like an African civil servant.

It’s not perfect, but in these four years it has become more familiar than the street where I live. Until, that is, last Friday.

At 4.30 pm, on an afternoon of glorious sunshine which should have gladdened the hearts of every Londoner, a fifteen year old was savagely attacked on Beethoven St. An attack so  brutal, that our chef, who happened to be walking down Beethoven St on his way back from boxing training at the Jubilee, says he has never witnessed anything like it, in spite of growing up in the slums of Bari Vecchia. The victim managed to stagger down to the Costcutter, where he was then savagely beaten around the head with a bicycle and left for dead on the pavement.

Our chef intervened, he says in spite of himself; and as a result, has now found himself in the eye of the storm. I can’t go into details about his role in the whole affair, save to say that it is probably thanks to him that the boy is still alive. (In fact, it was touch and go if I would ever publish this post; and he only agreed, grudgingly, if I took out the bit about him saving the boy’s life. “That was Gesu’ Cristo”, he growled.)

Within minutes of the incident, Kilburn Lane was completely sealed off to traffic: incident tape blocked the entrance to Fifth Avenue, and bus drivers  languished in their over-heated cabs. The streets briefly opened again in time for evening service at seven; but once news of the severity of the boy’s injuries became apparent; the tape was back, and for the entire service, the dining room was bathed in the eerie, revolving blue light of parked police cars.

At midnight, when all the customers had gone, we carried on bringing out tea and coffee to the stranded bus drivers. A Somali driver showed off his quite decent Italian, and although everything was all wrong, and a child’s life still hung in the balance, a kind of Blitz spirit prevailed.

The next morning, the sun shone just as brightly, and Kilburn Lane was full of pretty girls in strappy tops. It turned out, that the boy had survived the night; and, as I  write, news is that he is getting better every day. Still feeling a little fragile, I went to an early Saturday morning class at Bikram Yoga, just a few doors down from Ida.

“What a night”, I said to the girl at the front desk as I swiped in my card.

She looked at me blankly. “Why, what happened?”

Picking up the Pen

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I’ve wanted to start this blog since we opened Ida in 2007.

As a writer, I’ve always known that every step of this journey – like  life – is copy. What put me off was  the confusion in my mind about what I could and couldn’t say – what was (and wasn’t) “good for Ida”. Bear in mind that Avi and I (a dreamer novelist and a dreamer engineer) are neophytes in this game, albeit quite tenacious ones. Looking back, what strikes me is how much we got wrong with Ida: even the most basic decisions were mostly a case of stubbing our toes against the absolutely least efficient way of doing things.

An example of this was the  important business of getting customer orders into the kitchen. Thanks to Avi’s  superiour spatial awareness – (his CAD designed kitchen has been admired by every chef we’ve had for its efficient use of space) – we managed to cram thirteen tables into our little dining room. The problem was how to communicate the position of each table to our chef at the time, Cristina.  A more experienced restaurateur  – or indeed one with any experience at all – would have gone for obvious solution of table numbers. Instead, I would present Cristina with a series of  cryptic bylines , along the lines of: “Pretty red-head by the double doors with Mother” or “Guy and two Girls beneath the cross-stich naked lady.” After a few days of this, Cristina put her foot down; and we commissioned our artist friend, Tommy, to hand paint numbers on blocks of wood.

This is only one infinitesimal example in a long catalogue of pratfalls, ranging from ill-conceived  staff hiring, to dealing with unhappy customers, to the not easy matter of being married to your business partner. (I once memorably stormed into the restaurant early one Saturday morning, announcing loudly: “Good. We can carry on with yesterday’s row!” only to discover Avi interviewing a new sous chef.)  In my mind, a blog could be one of two things: a reflective, honest online diary, (which, by its very nature, would have to be anonymous); or else, a shop-window for our restaurant. It’s taken me this long to accept that it might, just conceivably be both. Obviously, there are risks inherent in having a “Publish” button hovering tantilisingly in view; but my plan is to save the first draft until I am sure  it strikes the right balance.  At least at the beginning.

At the same time, I will continue tweeting as @Idarestaurant, and updating our Friends of Ida Facebook page. And while I have come to enjoy the haiku-like challenge of communicating in 140 characters, I admit to not really getting the point of Facebook. This blog, however, is about the nearest thing to sharing as sitting down at one of our tables over a glass of wine.

So, welcome to the blog, and let me know what you think!

 

Simonetta